First Principles of Design
Make better design decisions. Quickly.
This is a concise framework for judging work clearly — separating personal taste from purpose.
Built for junior designers, early-career creatives, and agency teams who want better conversations and stronger outcomes.
You will learn to:
Stop second-guessing your work by critiquing against purpose, audience, and constraints.
Identify the real problem behind a brief before changing colours or fonts.
Explain your decisions without sounding defensive.
Diagnose weak choices early.
Align creative, account, and project teams around shared criteria.
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Retaking this course from the beginning will reset all of your tracked progress.